As someone who does both copywriting and voiceover professionally, I wanted to share a crossover tip for those of you who write copy for commercials or e-learning scripts.

I recently decided to flip the script, and start writing video scripts. I usually read them as voiceovers, and I have some opinions about how to “ree-mix” them.

Too Many Words in Sentences

A huge problem I encounter with scripts in a voiceover recording session, is that there are too many words crammed into a sentence, and usually without the correct punctuation. This often happens when there is a tight time deadline and all the words need to be read in a specific amount of time, and still sound natural. Conversational. Like you’re talking to a friend.

Often, the scripts are revised until the last minute so it doesn’t make a lot of sense to rehearse beforehand.

These copywriters are writing scripts for the eye instead of writing for the ear.

Please copywriters, educate your clients: Let them know that they may not be able to get all of their talking points in a 15- or 30-second commercial without cutting some words.

Simple Sentences Make a Big Impact

How do you know a sentence needs revising? Simply read your copy out loud and time it. If you’re getting hung up on words, have to stop and keep taking breaths, and or have to read fast to get it all in your designated time limit, then guess what? You need to rewrite your copy. Use a tool like Hemingway to check the complexity of your sentences, grammar, and grade level of your writing.

We will all save so much time in recording sessions. Your voice talent will really appreciate you and be more efficient, giving you the best performance and a shorter time.