Handshake app

This case study about a fictional app called “Handshake,” which is a billing and payment app for freelancers and business owners. I created a social media ad and a video script for an assignment.

 

Social Media Ad

Background

To acquire a new customer, I wrote a social media post that encourages users to visit the Handshake website and sign up for its newsletter. The limit given was a maximum of 200 characters.

The Piece

Handshake makes billing and payments simple. Track project hours, and leave the invoicing to us!

Start a project at Handshake.now. Plus, get a free 30-day trial when you sign up for our newsletter! [handshake emoji]

Rationale

I chose an approachable and fun tone.

I also stayed within the stated character limits. App designs don’t have endless room for text like a website does, and customer’s often skim the words anyway.

 

Video Script

Background

This assignment entails writing a 20-second video script for the Handshake app that will appear on their website. The goal is to show how a freelancer gets paid by their client.

The video needed to include different shots, descriptions for a voiceover, and a CTA at the end. And all in the brand voice and tones of fun, energetic and informative.

The Piece

ROW 1

VO: It’s simple to get paid with Handshake. Just post your project…

SHOT: Closeup of a hand holding a phone, and pressing on the Handshake icon to open the app.

ROW 2

VO: … send the invoice…

SHOT: Closeup of the job being approved and completed on the app (maybe with a big green checkmark).

ROW 3

VO: … and we deposit the funds straight into your account.

SHOT: Graphic of dollar signs and the actor laying back on the couch, smiling.