How Digital Health Platforms Affect Healthcare Costs

AI Health Tech Med Tech

As healthcare costs continue to go up, digital health platforms are emerging as powerful cost-cutting tools. The global digital health market size was estimated at $240.9 billion in 2023 and is projected to grow at a compound annual growth (CAGR) of 21.9% from 2024 to 2030. 

These platforms are not just fancy apps or websites. From telehealth to AI-powered diagnostics, digital health applications are changing healthcare for the better. 

How do these platforms trim the fat from our bloated healthcare system? Let’s explore the ways digital health can make healthcare more affordable for everyone.

Contents

Telemedicine: Healthcare at Your Fingertips

Telemedicine brings healthcare right to your home, office, or wherever you are. It’s like having a doctor in your pocket! But how does this convenience translate to cost savings?

Woman in green sweater talking to doctor on Zoom

Virtual doctor visits reduce travel and waiting room costs

A study published in the Journal of Medical Internet Research found that telehealth visits saved patients an average of 100 minutes of travel time and $50 in travel costs per visit (Snoswell et al., 2020).

Think about the last time you went to the doctor. How much time did you spend traveling and sitting in the waiting room? With telehealth, those time and money costs disappear. 

Fewer ER visits

How often have you wondered if that late-night stomach ache was worth a trip to the ER? Telehealth tools like AI chatbots can help you make that decision without leaving home. 

Cost savings for both patients and healthcare providers

It’s not just patients who save money. Healthcare providers benefit too. Telehealth services have been found to reduce healthcare costs for providers and patients. Even better, many insurers now have an allowance to cover the cost of certain telehealth visits.

Preventive Care: Stopping Problems Before They Start

Have you ever heard the saying “an ounce of prevention is worth a pound of cure”? Digital health platforms are making this old adage more relevant than ever.

How digital platforms promote healthy habits

Fitness app in the gym

From step counters to diet trackers, digital health apps are helping us stay healthier. But do they really make a difference? A study by Ernsting et al. (2017) found that users of health and fitness apps were 34% more likely to meet physical activity guidelines compared to non-users.

Wearable devices and their impact on early detection

glucose monitor on arm with phone app showing glucose level

Smartwatches surpass the practical use of telling time–they’re becoming powerful health monitors. For example, Apple Watch’s ECG feature can detect atrial fibrillation with 98% accuracy, potentially preventing strokes and saving lives (Perez et al., 2019).

How AI and big data can predict health risks and reduce costs

Big Data Analytics in healthcare uses AI, machine learning and deep learning tools to help doctors find the best treatments for each patient, which can reduce waste. This lets doctors predict health problems  and start treatments early, which can save lives. This could change how common certain diseases are and save money on healthcare (Batko & Ślęzak, 202​​2).

Cost savings through prevention vs. treatment

Prevention isn’t just better for our health—it’s better for our wallets too. The Centers for Disease Control and Prevention estimates that chronic diseases that are avoidable through preventive care account for 75% of the nation’s healthcare spending.

Streamlined Administrative Processes

Paperwork is no one’s favorite part of healthcare. Digital platforms are making administrative tasks faster, easier, and more cost-effective.

Automated appointment scheduling and reminders

Have you ever forgotten a doctor’s appointment? Digital reminders can help. 

Smartwatch with phone and dumbbells

Ulloa-Pérez et al. (2022) found that sending an extra text reminder for high-risk appointments reduced no-shows in primary care and mental health offices, and same-day cancellations in primary care offices. 

Targeting reminders using risk prediction models (predictive analytics) can efficiently use healthcare resources, potentially preventing hundreds of missed visits monthly. This approach saves costs compared to messaging all patients, though implementing the risk model has some costs.

Digital health records reduce paperwork and administrative errors 

Nurse charting

Remember when doctors used to write prescriptions by hand? Digital health records make all kinds of admin work more efficient. A study in the Journal of the American Medical Informatics Association found that electronic health records with AI can reduce medication and billing errors.

Cost savings through improved workflow and resource allocation

Efficient workflows mean better care at lower costs. A study in the Journal of Medical Internet Research found that digital health platforms improved hospital workflow efficiency by 25%, leading to annual cost savings of $1.2 million for a mid-sized hospital (Luo et al., 2019).

Person looking at white overlay

Data-Driven Insights for Better Decision Making

In the age of big data, information is power. Healthcare is no exception. With all this digital information, doctors can make smarter choices about your health. 

How big data analytics improve treatment plans

A study in the Journal of Big Data found that big data analytics improved treatment efficacy by 30% and reduced treatment costs by 20% (Dash et al., 2019).

Cost savings from shorter and fewer hospital stays

Nurse standing in a recovery room

Have you ever wondered how hospitals decide how many beds they need? Predictive analytics is the answer. It can reduce hospital bed shortages and decrease operational costs.

Hospital stays are expensive, but RPM can help shorten them. RPM allows patients to be discharged an average of 2 days earlier, resulting in cost savings of $7,000 per patient.

Personalized medicine and its impact on cost reduction

One size doesn’t fit all in healthcare. Targeted treatments are more effective and cost-effective. 

  • Personalized treatment plans based on genetic data improve treatment efficacy and reduce adverse drug reactions (ADRs).
ECG monitor closeup on stomach

Remote Patient Monitoring: Reducing Hospital Stays

Sometimes, the best hospital care happens outside the hospital. 

Remote patient monitoring (RPM) allows health providers to keep an eye on patients without keeping them in the hospital. From smart pills to wearable sensors, remote monitoring technologies are diverse and growing. 

Impact on reducing hospital readmissions

Nobody likes going back to the hospital. Remote monitoring can help prevent that. A study in the New England Journal of Medicine found that remote monitoring reduced hospital readmissions for heart failure patients by 50% (Perez et al., 2019).

Management of chronic conditions from home

Gentleman taking his blood pressure in tan shirt

Chronic conditions are a major driver of healthcare costs. Remote monitoring can help manage these conditions more effectively. 

A 2024 study showed that telehealth reduces healthcare costs by cutting down on hospital visits, travel time, and missed work, especially for managing chronic conditions. This benefits both patients and healthcare systems financially (Prasad Vudathaneni et al., 2024).

Increasing Access to Specialized Care

Specialized care can be hard to access, especially in rural areas. Digital health isn’t just about general care – it’s also bringing expert help to more people.

Telehealth solutions for rural and underserved areas

Rural healthcare access is a major challenge. Telehealth can help bridge that gap. A study in Health Affairs found that telehealth increased access to specialty care in rural areas by 54%.

Telehealth also faces challenges like high setup costs and outdated payment models, especially in rural areas. Its success depends on cost distribution, clinical outcomes, and indirect savings. Hospitals need funding and strategies to reach underserved groups and ensure fair access to telehealth (Anawade et al., 2024).

Virtual second opinions and their impact on treatment decisions

Getting a second opinion can be life-changing. Virtual platforms make it easier than ever. Virtual second opinions can change the diagnosis or treatment plan in over one-third of cases, potentially avoiding unnecessary procedures and costs.

Conclusion

Digital health platforms are powerful allies to counteract rising healthcare costs. By leveraging technology for prevention, efficiency, and data-driven insights, these platforms are making healthcare more accessible and affordable. From applications like telehealth reducing unnecessary ER visits to catching illnesses early with AI-powered diagnostics, the potential for cost savings is huge. 

As patients, we can embrace these digital tools to take control of our health and potentially lower our healthcare expenses. For healthcare providers, adopting these platforms could lead to more efficient operations and better patient outcomes. 

What do you think about these digital health innovations? Have you used any of these technologies in your own healthcare journey? 

References

Anawade, P. A., Sharma, D., & Gahane, S. (2024). A Comprehensive Review on Exploring the Impact of Telemedicine on Healthcare Accessibility. Cureus, 16(3). doi.org/10.7759/cureus.55996

Batko, K., & Ślęzak, A. (2022). The use of Big Data Analytics in healthcare. Journal of Big Data, 9(1). doi.org/10.1186/s40537-021-00553-4

Centers for Disease Control and Prevention. (2021). Chronic diseases in America. Retrieved from https://www.cdc.gov/chronicdisease/resources/infographic/chronic-diseases.htm

Dash, S., Shakyawar, S. K., Sharma, M., & Kaushik, S. (2019). Big data in healthcare: Management, analysis and future prospects. Journal of Big Data, 6(1), 1-25. doi.org/10.1186/s40537-019-0217-0

Ernsting, C., Dombrowski, S. U., Oedekoven, M., & Kanzler, M. (2017). Using smartphones and health apps to change and manage health behaviors: A population-based survey. Journal of Medical Internet Research, 19(4), e101.

Grand View Research. (2024). Digital Health Market Size, Share & Trends Analysis Report By Technology (Healthcare Analytics, mHealth), By Component (Hardware, Software, Services), By Application, By End-use, By Region, And Segment Forecasts, 2024 – 2030. Retrieved from https://www.grandviewresearch.com/industry-analysis/digital-health-market

Luo, L., Li, J., Liang, X., Zhang, J., & Guo, Y. (2019). A cost-effectiveness analysis of a mobile-based care model for community-dwelling elderly individuals. Journal of Medical Internet Research, 21(5), e13563.

Perez, M. V., Mahaffey, K. W., Hedlin, H., Rumsfeld, J. S., Garcia, A., Ferris, T., Balasubramanian, V., Russo, A. M., Rajmane, A., Cheung, L., Hung, G., Lee, J., Kowey, P., Talati, N., Nag, D., Gummidipundi, S. E., Beatty, A., Hills, M. T., Desai, S., … Turakhia, M. P. (2019). Large-scale assessment of a smartwatch to identify atrial fibrillation. New England Journal of Medicine, 381(20), 1909-1917.

Personalized Medicine Coalition. (2020). The personalized medicine report: Opportunity, challenges, and the future. Retrieved from http://www.personalizedmedicinecoalition.org/Userfiles/PMC-Corporate/file/The-Personalized-Medicine-Report1.pdf

Prasad Vudathaneni, V. K., Lanke, R. B., Mudaliyar, M. C., Movva, K. V., Kalluri, L. M., & Boyapati, R. (2024). The Impact of Telemedicine and Remote Patient Monitoring on Healthcare Delivery: A Comprehensive Evaluation. Cureus, 16(3). doi.org/10.7759/cureus.55534

Snoswell, C. L., Taylor, M. L., Comans, T. A., Smith, A. C., Gray, L. C., & Caffery, L. J. (2020). Determining if telehealth can reduce health system costs: Scoping review. Journal of Medical Internet Research, 22(10), e17298.

Ulloa-Pérez, E., Blasi, P. R., Westbrook, E. O., Lozano, P. , Coleman, K. F., & Coley, R. Y.  (2022). Pragmatic Randomized Study of Targeted Text Message reminders to Reduce Missed Clinic Visits. The Permanente Journal, 26(1), doi/10.7812/TPP/21.078

Winstead, E. (2023). Telehealth Can Save People with Cancer Time, Travel, and Money. National Cancer Institute. Retrieved from https://www.cancer.gov/news-events/cancer-currents-blog/2023/telehealth-cancer-care-saves-time-money

Population Health Management Strategies with AI

Population Health Management Strategies with AI

AI Health Tech

Population health management (PHM) is key to effective healthcare. Using population health management strategies with AI creates new ways to help patients. In a 2023 study by Deloitte, 69% of people using generative AI said it could improve healthcare access, and 63% said it could make healthcare more affordable

This article explores cutting-edge insights on how this PHM-AI combo enhances patient care, reduces costs, and improves overall health outcomes across diverse communities.

Let’s first define PHM and how AI fits into this approach.

Contents

Understanding AI in Population Health Management

PHM diagram

What is Population Health Management?

PHM focuses on improving the health outcomes of a group by monitoring and identifying individual patients within that group. The primary goals of PHM are:

What’s the difference between PHM and public health?

Don’t confuse population health with public health. Public health tries to stop diseases and injuries before they happen, by:

  • Teaching people about health
  • Reaching out to communities
  • Doing research
  • Changing standards or laws to make health-related matters safer

Population health issues 

Things that affect community health range from physical to social, such as:

  • Environmental factors (like pollution)
  • Income and education levels
  • Gender and racial inequality
  • Social connections
  • Community involvement
  • Access to clean water

People working in population health need to understand how these factors affect communities and interact with each other. For example, low-income groups might struggle to access healthy food or safe places to exercise, even if these are available nearby. Understanding these connections can help us create better strategies to improve overall community health (Tulane University, 2023).

How AI enhances PHM

AI technologies, such as machine learning and predictive analytics, can process large datasets quickly and accurately. AI is a great asset in PHM because it can find at-risk individuals more quickly and accurately. This can help healthcare providers create better intervention strategies to improve patient outcomes, manage chronic diseases, and prevent illnesses. 

The key benefits of integrating AI into PHM include:

  • Improved accuracy: AI can analyze complex datasets to identify patterns that may be missed by human analysts.
  • Efficiency: Automated processes reduce the time and effort required for data analysis.
  • Personalization: AI can tailor interventions to individual patient needs, improving outcomes.

Companies using big data for PHM

Another PHM diagram

Some examples of companies offering data solutions for health systems:

  • 1upHealth – They created Population Connect, which makes it easier to get and share health data, and cuts down on paperwork and manual tasks. It also gives clinicians a full picture of their patients’ health.
  • ArcadiaArcadia’s software tracks patient health over time and makes care notes easy to find. The system constantly updates, helping teams set goals and measure their progress for different patient groups.
  • AmitechAmitech uses health information to manage community health. They combine physical and mental health data to spot risks and get patients more involved in their own care.
  • Linguamatics – Their platform uses natural language processing (NLP) to find hidden data in health records to improve community health. They use smart tech to analyze patient notes, predict health risks, and find patients who need extra care.
  • Socially Determined – This company helps healthcare groups understand social risks, called social determinants of health (SDoH). Their SocialScape platform measures things like patient housing and food access, which can help health providers create better care plans for different communities.

One of the most powerful applications of AI in PHM is its ability to identify and predict health risks across populations.

Risk Stratification and Predictive Analytics using AI

Risk stratification involves categorizing patients based on their risk of developing certain conditions. Predictive analytics uses historical data to indicate future health outcomes. Together, these techniques enable proactive healthcare management.

Identifying high-risk individuals

AI algorithms can analyze electronic health records (EHRs), lab results, and other data sources to identify individuals at high risk for conditions such as diabetes, heart disease, or chronic obstructive pulmonary disease (COPD). 

For example, the PRISM model provides individual risk scores and stratifies patients into different risk levels based on their health data (Snooks et al., 2018).

Predictive modeling

Predictive modeling uses AI to forecast disease progression and health outcomes. For instance, AI can predict which patients are likely to develop complications from chronic diseases, allowing for early intervention. 

Researchers at Cedars-Sinai Medical Center developed an AI algorithm to measure plaque in arteries. They found that AI algorithms could predict heart attacks within 5 years by analyzing coronary CTA images. This significantly reduced the time required for diagnosis (Lin, et al., 2022).

In another example, Stanford University used AI to monitor ICU patients’ mobility, improving patient outcomes by alerting staff to potential issues (Yeung et al., 2019).

With AI’s ability to analyze large amounts of data, healthcare providers can now create highly tailored care plans for individuals within a population.

Personalized Interventions and Care Plans

Personalized care plans are tailored to meet the specific needs of individual patients. AI algorithms can analyze patient data to recommend the best treatments and interventions. Let’s look at some of those applications.

People in waiting room wearing face masks

Tailoring interventions

AI can analyze various data points, including genetic information, lifestyle factors, and medical history, to create personalized care plans. For example, machine learning algorithms can recommend specific medications or lifestyle changes based on a patient’s unique profile.

Treatment recommendation systems

AI-powered treatment recommendation systems can help healthcare providers choose the best treatments for their patients. These systems use data from clinical trials, patient records, and medical literature to provide evidence-based recommendations.

Balancing personalization with population-level strategies

While personalization is crucial, it’s also essential to consider population-level strategies. AI can help balance these by identifying common trends and patterns within a population, allowing for targeted interventions that benefit individuals and the broader community.

Remote monitoring and telehealth integration

Remote patient monitoring (RPM) and telehealth technologies are important when managing population health. For example, AI can analyze data from wearable health devices, such as heart rate monitors and glucose sensors, to detect early signs of health issues. This allows for timely interventions and reduces the need for hospital visits.

Telehealth platforms

Elderly woman on Zoom with health provider

Telehealth platforms enhanced by AI can provide virtual consultations, remote diagnostics, and personalized treatment plans. These platforms help address healthcare access disparities by providing services to rural and underserved communities. By providing remote consultations and monitoring, these technologies reduce the need for travel and make healthcare more accessible.

Overcoming data silos

Effective population health management requires data from various sources. However, data silos and interoperability issues can hinder this process.

Organizations often manage risks in various silos by department. This makes it difficult to see all the risks in the organization, and also makes it tough to create plans that work together to reduce these risks.

AI can help break down data silos by standardizing and integrating data from different sources. This ensures that healthcare providers have a comprehensive view of patient health.

Standardizing and analyzing diverse health data

AI solutions can standardize data formats and analyze diverse datasets, making it easier to identify trends and patterns. This improves the accuracy and efficiency of population health management strategies.

Ensuring data privacy and security

Data privacy and security are critical in AI-driven PHM. Robust encryption methods and secure data storage solutions are essential to protect patient information.

Beyond medical data, AI can also incorporate socioeconomic and environmental factors that significantly impact health outcomes.

Social Determinants of Health and AI

Things like money, education and where people live affect their health. These are called SDoH. AI can incorporate these factors into predictive models to predict health problems and find people who might need help. This lets healthcare providers make better plans to keep communities healthy.

Social determinants of health diagram

Incorporating social and environmental factors

AI algorithms can analyze data on SDoH such as income, education, and housing conditions, to predict health outcomes and identify at-risk populations.

Predictive analytics for SDoH

Predictive analytics can help healthcare providers develop targeted interventions to address SDoH. For example, AI can identify communities at risk for certain diseases and recommend preventive measures.

Collaborative AI Approaches for community health improvement

Collaborative AI approaches involve partnerships between healthcare providers, community organizations, and technology companies to improve community health. These collaborations can lead to more effective and sustainable health interventions.

Now that we understand SDoH and ways to deal with them, it’s crucial to track how effective those efforts are, and continuously improve our approaches.

Measuring and Improving Population Health Outcomes

Measuring and improving population health outcomes requires continuous monitoring and refinement of strategies. AI-powered tools can provide real-time insights and help healthcare providers make data-driven decisions.

AI-powered dashboards and visualization tools

Dashboards and visualization tools using AI can display population health metrics in an easily understandable format. These tools help healthcare providers track progress and identify areas for improvement.

Continuous learning systems

Continuous learning systems use AI to analyze new data and refine PHM strategies. This ensures that interventions remain effective and relevant over time.

Ethical considerations for patient data

Ethical considerations are crucial when using AI with PHM. Ensuring that AI algorithms are free from bias and that patient data is used responsibly is essential for maintaining trust and achieving equitable health outcomes.

Conclusion

Combining AI with population health management is a big step forward in taking care of communities better and faster. AI helps healthcare providers spot and solve health problems early, instead of waiting until people get sick, by:

  • Predicting health issues before they happen
  • Creating personalized care plans
  • Using data to make smarter decisions

As we get better at using AI in healthcare, we can:

  • Help more people stay healthy
  • Lower the cost of healthcare
  • Improve life for whole communities

We’re just starting to use AI in population health management. Healthcare leaders and policymakers need to use these AI tools. It’s not just a choice – it’s necessary to build healthier communities that can handle health challenges better.

Robot looking at the globe in black

References

Dhar, A., Fera, B., & Korenda, L. Can GenAI help make health care affordable? Consumers think so. (2023). Deloitte. Retrieved from https://www2.deloitte.com/us/en/blog/health-care-blog/2023/can-gen-ai-help-make-health-care-affordable-consumers-think-so.html

Lin, A., et al. (2022). Deep learning-enabled coronary CT angiography for plaque and stenosis quantification and cardiac risk prediction: an international multicentre study. The Lancet. doi.org/10.1016/S2589-7500(22)00022-X

Population Health Management: A Healthcare Administration Perspective. (2023). Tulane University. Retrieved from https://publichealth.tulane.edu/blog/population-health-management/

Predictive Analytics for Risk Management: Uses, Types & Benefits. (n.d.). PREDIK Data-Driven. Retrieved from https://predikdata.com/predictive-analytics-for-risk-management/

Snooks, H., Bailey-Jones, K., & Burge-Jones, D., et al.. (2018). Predictive risk stratification model: a randomised stepped-wedge trial in primary care (PRISMATIC). Southampton (UK): NIHR Journals Library; (Health Services and Delivery Research, No. 6.1.) Chapter 1, Introduction. https://www.ncbi.nlm.nih.gov/books/NBK475995/

Yeung, S., Rinaldo, F., Jopling, J., Liu, B., Mehra, R., Downing, N. L., Guo, M., Bianconi, G. M., Alahi, A., Lee, J., Campbell, B., Deru, K., Beninati, W., & Milstein, A. (2019). A computer vision system for deep learning-based detection of patient mobilization activities in the ICU. Npj Digital Medicine, 2(1), 1-5. doi.org/10.1038/s41746-019-0087-z